The UK has become the model by which other online gambling industries are measured in the past couple of years, and research group Nielsen proved that with research on Monday. Nielsen claims that online gambling was bigger last year in the UK than social media sites such as Facebook.

Nielsen revealed that an additional 3.2 million people went to online gambling sites last year. That represents a forty percent increase over the previous year. Social media sites had an additional 2.2 million people who accessed their sites.

The numbers are not particularly shocking for those within the gaming industry. The UK has established itself as a leader in the online gambling industry. Other countries have followed Britain into the market in recent years, and much of Europe now has regulated Internet gambling, something that could not have been said ten years ago. UK Bingo

Middle aged men drove the spike in numbers, according to Nielsen. Women, however, did represent forty-six percent of online gamblers. Online poker and bingo are two of the most popular games that are enjoyed by British citizens. The poker craze is sweeping not only through Britain but all across the world.

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